That's the title of the back page feature in New Mexico magazine, and it refers to the fact that even in today's 21st century, many people around the country and the globe still seem to think the Land of Enchantment is, in actuality, part of Mexico and not the United States.
I've been getting this as long as I can remember. As a kid, my NYC born 'n' bred cousins used to ask me if we had indoor plumbing and running water. Oh, and if the local Indians lived in tee-pees. Never mind that New Mexico farmers have been moving water across vast distances of land in a sophisticated series of interstate acequias long before the Pilgrims even touched their tacky-ass buckled shoes on the shores of the New World and that only Plains Indians did the tee-pee thing. To the contrary, New Mexico's native peoples have been living in highly organized townships called Pueblos for over 1,000 years and, before that, in highly organized cliff dwelling communities for gah only knows how long.
In fact, one of those pueblos, Acoma's Sky City below, is the oldest continuously inhabited community in the United States, believed to have been established sometime in the 9th century AD. Put that in your pipe and smoke it, Jamestown.
Makes you wonder what in the heck fire we're teaching kids in our schools, huh? Because people are still confuzzled about New Mexico's official status. Witness this over-the-phone exchange, reported in New Mexico magazine, and relayed by a secretary of a Los Alamos, New Mexico (you know, where the nuclear bomb was invented?) firm, trying to order something from a company located somewhere on the civilized Eastern Seaboard:
Customer Service Rep: And where would you like this order shipped?
Secretary: 123 Main St., Los Alamos, New Mexico.
CSR : We don't ship out of the country.
Secretary: That's fine, but this address is in the country.
CSR: No, you said to ship it to New Mexico.
Secretary: Yes, New Mexico is a state in the US.
CSR: Sorry, but we can't ship out of the US.
Secretary: Do you have a supervisor I can talk to, please?
CSR Supervisor: This is Tim. Can I help you?
Secretary: I hope so, Tim. Your employee doesn't seem to understand that New Mexico is a state in the United States, and so refuses to ship me your product.
Supervisor: Well, that's true. We can't ship out of the country. I'm sorry ma'am.
Secretary, raising her voice a little: Have you never even heard of the state of New Mexico? It's one of the big, square ones? It's right between Texas and Arizona? It's one of the 50 United States?
Supervisor: I'm sorry, it's just our policy not to ship out of the US.
Secretary: Tim, let me get this straight. Your company is going to lose a $14,000 order because the people in your customer service department are too moronic to know or comprehend that the state of New Mexico is a part of the United States?
Supervisor: Yes, ma'am. That's our policy.
Secretary, completely exasperated: Well, I guess there's nothing more to be said, is there?
Supervisor: No, ma'am. Have a nice day.